MBA- Marketing Managementis a Lateral Entry for Working Professional Program, recognized by UGC.The programme is of four semesters, with online classes conducted on weekends or after business hours. Contact-less and safe Online exams facility. Lectures are delivered by faculty members and experienced industry professionals.
The Dissertation in the final semester enables students to apply concepts and techniques learnt during course work to solve current environmental problems.
1. MBA- Marketing Managementis a Lateral Entry for Working Professional Program, recognized by UGC.
2. The programme is of four semesters, with online classes conducted on weekends or after business hours.
3. Contact-less and safe Online exams facility.
4. Lectures are delivered by faculty members and experienced industry professionals.
5. The Dissertation in the final semester enables students to apply concepts and techniques learnt during course work to solve current environmental problems.
6. The programme uses a Continuous Evaluation System that assesses the learners over convenient and regular intervals. Such a system provides timely and frequent feedback and helps busy working professionals stay on course with the programme.
7. Participants who successfully complete the programme are awarded with Master’s Degree in Marketing Management
| Ist SEMESTER | 2nd SEMESTER | 3rd SEMESTER | 4th SEMESTER | Marketing Management Specialization |
|---|---|---|---|---|
| Management Functions & Behaviour | Entrepreneurship & SMEs Management | Strategic Management | Business Ethics and Corporate Governance | Retail Management |
| Marketing Management | Business Environment | Global Business Management | Operations and Project Management | Consumer Behaviour  |
| Managerial Economics | Research Methodology | Specialisation-1, Subject-1 | Specialisation-1, Subject-1 | |
| Accounting for Managers | Financial Management | Specialisation-1, Subject-2 | Specialisation-1, Subject-2 | |
| Quantitative Analysis for Managerial Applications | Legal Regulatory Framework | Specialisation-2, Subject-1 | Specialisation-2, Subject-1 | |
| Information Technology for Managers | Human Resource Management | Specialisation-2, Subject-2 | Specialisation-2, Subject-2 | |
| Business Communication | Open Elective | Summer Internship Project | Industrial Internship/Dissertation | |
Live & Recorded Lectures with cutting-edge tutorials.
Interact and Collaborate with Peers and Faculty
Online Mentoring
Use of Multimedia and Open Educational Resources
'Flipped' Classrooms
E-portfolio & Peer Assessment
Work Integrated Advantage
Experiential Learning
Academic & Industry Mentorship
Continuous Assessment
Dissertation/Project Work
• Application Fees (one time) : INR 1,000
• Semester Fees (per semester) : INR 25,000
• Examination Fees (per semester) : INR 1,000
