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UGC
NCTE
BCI
PCI

Marketing Management
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MBA- Marketing Managementis a Work Integrated Learning Programme (WILP), recognized by UGC..The programme is of four semesters, with online classes conducted on weekends or after business hours. Contact-less and safe Online exams facility. Lectures are delivered by faculty members and experienced industry professionals.´╗┐

The Dissertation in the final semester enables students to apply concepts and techniques learnt during course work to solve current environmental problems.

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  • Programme Features
  • Programme Structure
  • Eligibility
  • Learning Methodology
  • Fee Structure

    1. MBA- Marketing Managementis a Work Integrated Learning Programme (WILP), recognized by UGC.

    2. The programme is of four semesters, with online classes conducted on weekends or after business hours. 

    3. Contact-less and safe Online exams facility.

    4. Lectures are delivered by faculty members and experienced industry professionals.

    5. The Dissertation in the final semester enables students to apply concepts and techniques learnt during course work to solve current environmental problems.

    6. The programme uses a Continuous Evaluation System that assesses the learners over convenient and regular intervals. Such a system provides timely and frequent feedback and helps busy working professionals stay on course with the programme.

    7. Participants who successfully complete the programme are awarded with Master’s Degree in Marketing Management´╗┐

Programme Structure

´╗┐

Ist SEMESTER2nd SEMESTER3rd SEMESTER4th SEMESTERMarketing Management Specialization´╗┐
Management Functions & Behaviour Entrepreneurship & SMEs Management Strategic Management Business Ethics and Corporate Governance Retail Management´╗┐
Marketing Management Business Environment Global Business Management Operations and Project  Management Consumer Behaviour ´╗┐
Managerial Economics Research Methodology  Specialisation-1, Subject-1 Specialisation-1, Subject-1  
Accounting for Managers Financial Management Specialisation-1, Subject-2 Specialisation-1, Subject-2  
Quantitative Analysis for Managerial Applications Legal Regulatory Framework Specialisation-2, Subject-1 Specialisation-2, Subject-1  
Information Technology for Managers Human Resource  Management Specialisation-2, Subject-2 Specialisation-2, Subject-2  
Business Communication Open Elective Summer Internship Project Industrial Internship/Dissertation  
         
         
Eligibility
    1. Working Professionals with Graduation having minimum 45% marks or its equivalent.

    2. At least one year of work experience.

  • Live & Recorded Lectures with cutting-edge tutorials.

  • Interact and Collaborate with Peers and Faculty

  • Online Mentoring

  • Use of Multimedia and Open Educational Resources

  • 'Flipped' Classrooms

  • E-portfolio & Peer Assessment

  • Work Integrated Advantage

  • Experiential Learning

  • Academic & Industry Mentorship

  • Continuous Assessment

  • Dissertation/Project Work

    •  Application Fees (one time) : INR 1,000
    •  Semester Fees (per semester) : INR 25,000
    •  Examination Fees (per semester) : INR 1,000´╗┐´╗┐´╗┐

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